Who We Help
Investments in Member Agencies
Non-profit agencies, working in the following areas, will receive a majority of the available funds this year.
Community Initiative Funding
United Way works across numerous sectors and regions to build community and organizational capacity. CI Funding will be used in the following ways:
- helping local agencies better capture and share the results of their work
- developing new leaders within the non-profit sector
- supporting community-wide professional development workshops (Board Governance, Ethics in Organizations, Marketing, etc.)
- sharing and learning with provincial partners on what is working, and what areas need new approaches to address systemic issues
- Help strengthen the regional database to support the future launch of 211 in Central Alberta (a National United Way initiative)
Donor Directed Designations
The United Way’s designation program offers donors a choice to direct funds to specific charitable agencies. A majority of the designations stay in Central Alberta.
Support of Community through United Way
United Way works with local service clubs, Funders Forum, Social Planning, regional municipalities and Alberta Human Services Network to develop solutions to troubling issues and root causes. This work is paramount to United Way’s philosophy of finding the most effective ways to mobilize community members to build strong, resilient communities.