United Way Announces Leadership Matching Challenge

United Way Announces Leadership Matching Challenge

As of today, $1,124,612 or 57% of the goal has been achieved.  To ensure a successful last half to the campaign, United Way is announcing at RDC’s Leadership Breakfast the first-ever Leadership Matching Challenge. This new initiative will provide matching funds for new or increased Leadership gifts of $1,000 or more to United Way’s Community Impact Fund. The 2012 Leadership Matching Challenge, sponsored by MNP, Canadian Tire North and Warren Sinclair LLP, gives individuals who are considering a gift to United Way an extra incentive to have their gift matched dollar-for-dollar. Collectively, the three companies have pledged $22,000 for the Challenge.

“It is a privilege to announce the Leadership Matching Challenge at RDC’s annual Leadership Breakfast as they have a long history of support to United Way through their workplace campaign including strong support of the Leadership program. We couldn’t think of a better way of presenting this opportunity to match new gifts than at a workplace event that highlights the importance of giving a Leadership gift,” said John Knoch, 2012 Volunteer Campaign Co-Chair.

“Our hope is that this Challenge keeps the strong campaign momentum going. Last year, Leadership gifts accounted for 23 per cent of the United Way’s campaign achievement. We’re hoping that this Challenge further encourages people to give a $1,000 or more to their community,” said Buck Buchanan, 2012 Volunteer Campaign Co-Chair. The Leadership Matching Challenge will match dollar-for-dollar, up to a total of $22,000, all new or increased gifts of $1,000 or more to United Way’s Community Impact Fund. This matching grant is available for the duration of the 2012 campaign and will retroactively include those who have already chosen to give a new or increased Leadership gift.

With a $12,000 gift from the partners of MNP, and Canadian Tire North and Warren Sinclair LLP each adding $5,000, they have collectively contributed $22,000 to encouraging new Leadership gifts for the 2012 Campaign. “The United Way is extremely important to our community and our entire team at MNP. So many of us are touched in various ways by the programs and services that are supported in our community. As a result, all of the partners at MNP feel it is part of our responsibility to give back to United Way. By taking a lead-by-example approach, we hope to inspire others to give. We’re talking about less than the cost of a coffee a day to participate at the Leadership level. I think a small effort on each persons’ part makes a big difference in the community,” said Dustin Sundby, Regional Managing Partner, MNP Central Alberta.

The money raised during this campaign is put directly back into the community and provides consistent funding to over 30 programs and services in Central Alberta. One gift of $1,000 provides 1,250 breakfasts to children in a nutritional program, ensuring their stomachs are full so they can concentrate in class.  Altogether, over 107,000 people in Central Alberta were helped thanks to donor dollars raised during campaign.