How to run a successful campaign
Our community can't recover without
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COVID-19 has significantly impacted our friends and neighbours who were already vulnerable. The pandemic has pushed them, and our community, to the breaking point. Your workplace campaign is a vital part of helping our community recover. Your generosity—and the generosity of your colleagues—will fuel our work and the work of our 26 local agencies working on the frontlines providing life-saving support for the people and families who need our help the most.
This toolkit includes everything you need to run a seamless and successful United Way workplace fundraising campaign—whether your employees are working remotely or in the office. All easy to access and easy to use.
In this toolkit you will find:
Let's get started!
Note: You can skip ahead to what you need by browsing the categories to the left, using the menu bar on the left of your screen or check out all this tool has to offer by scrolling the lessons below.
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Fundraise for United way
Inspiring others to participate in your workplace campaign begins with understanding the issues that affect our community and how United Way is committed to helping people and families across our region build better lives—both today and in the future.
Continue below to learn more about how United Way is taking action to tackle local issues, including poverty, hunger and mental illness.
Let’s make a difference!
Once you decide on your team and your goals, your next step is to determine the timeline and strategies you will need to achieve them. Explore the sample campaign calendar to learn more about the proven strategies and resources our top corporate partners use to ensure campaign success.
SAMPLE CAMPAIGN TIMELINE
A great campaign begins with an exciting kick-off
Start your campaign off right. As you begin your United Way workplace campaign, a kick-off has many benefits:
The end of your campaign is a time to celebrate your achievement, thank your supporters and set yourself up for success next year. Follow these steps to ensure the perfect wrap:
employee engagement & event activities
This section will take you through in-person and online engagement activities connected to United Way’s mission. Alongside these engagement opportunities are tips, templates, guides and suggestions on how to get the most out of these activities. To request more information or book any of the activities, email Chelsea.ODonoghue@caunitedway.ca
For more great ideas check out our Engagement Menu
Marketing Materials & Resource Library
So what’s the secret sauce to getting people involved in your United Way campaign and driving more donation dollars? A key ingredient is appealing to both the rational and emotional sides of the brain. Specifically, donors need to feel like the non-profit they’re supporting is impactful (left side) and be able to connect with it emotionally (right side).
The resources found below will help you strike that winning balance and meet your fundraising goals–and in doing so, make a huge positive impact in your community that you can be proud of.