United Way Central Alberta (UWCA) proudly announces another record-breaking Sockey Day at the Peavy Mart Centrium on February 17th in partnership with the Red Deer Rebels and NOVA Chemicals. An impressive 5,138 pairs of socks were tossed on the ice by attendees of the Family Day game, surpassing last year’s total of 4,813 pairs.

“This year’s response has been a true reflection of our community’s ongoing commitment to supporting community needs,” said UWCA CEO, Chelsea O’Donoghue, adding that all collected socks will go directly to local agencies across Central Alberta to benefit individuals and families in need.

“Sockey Day continues to be a powerful way to raise awareness around local basic needs, and it’s heartening to see so many businesses, organizations, schools, and community members come together to make a meaningful impact.”

In the lead-up to the event, over 20 community partners played key roles in sock collection and awareness-building efforts, ensuring everyone who came to watch the game could participate in the toss. One highlight was the friendly competition among 13 local bank branches, including BMO, Scotiabank, and Servus Credit Union, with Scotiabank leading the way by collecting 1,577 pairs of socks.

UWCA extends special appreciation to the Red Deer Rebels and their proud community partners whose dedication and enthusiasm greatly contributed to the success of Sockey Day 2025.

“Over 38,000 Central Albertans are struggling to meet their basic needs, and the rising cost of living is adding even more strain,” O’Donoghue said. “Sockey Day is a testament to what we can achieve when the community comes together. Every donation, big or small, makes a difference.”

Funds raised through United Way’s annual campaign stay local, supporting community investments in critical programs that provide access to basic needs, mental health services, and brighter futures for all Central Albertans. Last year, thanks to community support, UWCA helped more than 12,100 individuals and families reach their potential.