2022 Period Promise Campaign Begins!
Red Deer, Alberta – Drawing on the success and inspiration generated by last year’s Period Promise launch and initiatives, United Way Central Alberta has begun its 2022 Period Promise Campaign. Throughout the month-long campaign United Way Central Alberta will accept both product and monetary donations, as well as ask local communities, businesses, and workplaces to sign the Period Promise policy agreement. The agreement asks that menstrual products be made available, free of charge, in signees’ washroom facilities.
“United Way’s Period Promise Campaign is devoted to increasing access to menstrual products so that we can eradicate period poverty in our province,” said Chelsea O’Donoghue, United Way Central Alberta Donor Relations Manager. “Signing onto the policy agreement is one way that you can help to de-stigmatize menstruation, and help more people get access to the products they count on.”
A Period Promise Campaign Toolkit is available at caunitedway.ca/periodpromise and provides resources and tips for becoming part of the movement to fight period poverty. A survey taken last year, showed that roughly one quarter of respondents had missed work or school because they didn’t have proper menstruation supplies.
“This year’s campaign focuses on the unfortunate direct results of period poverty,” said O’Donoghue “data gathered to date from the current Period Promise Pilot at 4 Red Deer schools show that 51% of student respondents have missed school because of a lack of period products. Others miss out on opportunities to stay engaged with the community. When people have access to menstrual products, it gives back dignity and improves their health and well-being. It’s our hope that the community will show the same amazing enthusiasm and support of Period Promise this year.”
The 2022 UWCA Period Promise Campaign runs until June 7th.
For more information, contact
Chelsea O’Donoghue Donor Relations Manager, United Way Central Alberta
403-347-0513 or
chelsea.odonoghue@caunitedway.ca