Contact Us
Unit 100, 4828 53 Street
Red Deer, Alberta T4N 2E8
phone: 1-403-343-3900
email: info@caunitedway.ca
Charitable BN: 11927 8364 RR0001
Get your ticket to the United Way Central Alberta Campaign Kickoff Luncheon presented by Johnston Ming Manning to ensure your seat at the region’s most recognizable Fall event. Join us as our community comes together with great food, great networking and great Client Ambassador stories. Together, we thrive – Be with us. Tickets are available at https://www.zeffy.com/en-CA/ticketing/campaign-kick-off-lunch-presented-by-johnston-ming-manning-llp
United Way Central Alberta (UWCA) is pleased to announce the allocation of $594,500 in Year 1 funding to support 24 programs across Central Alberta. This investment marks the first year of UWCA’s three-year funding commitment, providing participating partner agencies with stable, predictable funding through 2029.
| What does it truly mean to live with financial uncertainty, where every decision carries weight and even small setbacks can have lasting consequences?
On June 17, 2026, from 8:30 AM to 12:00 PM, community members are invited to participate in a powerful and immersive Poverty Simulation at YMCA Northside Community Centre Gym (6391 76 St Red Deer). This impactful experience, hosted by Central Alberta Poverty Reduction Alliance (CAPRA) and facilitated by United Way Central Alberta, is designed to help participants better understand the realities faced by individuals and families living on low incomes in Red Deer. This hands-on simulation that challenges perceptions, builds empathy, and brings the complexity of poverty to life. What to ExpectParticipants take on the roles of members of diverse families experiencing poverty. Some households may be facing unemployment, housing instability, disability, or unexpected life changes, reflecting the varied realities people encounter in our communities. Throughout the simulation, participants interact with volunteers representing essential community services, including: · Employers and financial institutions · Social service agencies and healthcare providers · Schools, childcare, and community supports · Utility companies, grocery stores, and more Unexpected challenges and difficult trade-offs are part of the experience, reflecting the real pressures many individuals and families face every day. Why It MattersPoverty is often misunderstood. This simulation offers a rare opportunity to gain a deeper understanding of the barriers people face, not just financially, but emotionally and systemically.
Participants consistently leave the experience with: · A greater sense of empathy and awareness · New insights into how systems impact people’s lives · A stronger commitment to supporting meaningful solutions in their community
By stepping into someone else’s shoes, even for a few hours, we can begin to better understand the challenges many in our community face, and the role we all can play in creating positive change. |
May 28 is World Menstrual Health Day, and United Way Central Alberta is calling upon local communities to make a difference by breaking the cycle of period poverty with our Period Promise campaign. This May, communities, workplaces, and individuals are invited to participate in this important initiative by running a Period Promise collection campaign to gather tampons, pads, and other menstrual products and help get them to people who need them.
Workplaces are encouraged to sign United Way’s Period Promise policy, pledging to provide free menstrual products to anyone accessing their facilities. Removing barriers to menstrual products for their staff, clients, or customers.
Financial donations are also essential; they fund the purchase of menstrual products, ensuring families and individuals across Central Alberta have year-round access.
Together this May, we can make a real difference in combating period poverty through our Period Promise campaign. By working together, we can ensure barrier-free access to menstrual products, challenge stigma, and advocate for systemic change across the region. Because, regardless of background, identity, or experience, everyone should have access to essential menstrual products.
Learn more about Period Promise online or reach out to Alexis at alexis@caunitedway.ca
At United Way Central Alberta, everything we do starts with community. Our new Community Impact
Strategy for 2026 – 2029 reflects what we’ve been hearing across Central Alberta – growing needs,
evolving challenges, and the importance of working together to support people where they are.
This strategy helps guide how we invest donor dollars, partner with local organizations, and strengthen
supports across the region over the next several years. Read More
United Way Central Alberta (UWCA) has released feedback from a rapid community survey from more than 185 Red Deerians experiencing homelessness or housing instability regarding the proposed Project Nexus shelter location and rezoning.
United Way supported this engagement initiative to ensure individuals most likely to use shelter services had an opportunity to share their perspectives during the City’s public zoning process.
Community Survey – Final with Appendix
Participants received a modest $25 honorarium in recognition of their time and lived expertise, a standard practice in community research and engagement.
“Decisions that directly affect vulnerable people are stronger when informed by lived experience,” said Chelsea O’Donoghue, CEO of United Way Central Alberta. “Gathering that input helps inform discussion, it does not advocate for any specific outcome.”
Survey questions were reviewed by experienced external community-based practitioners to ensure they were appropriate, respectful, and not leading. The full survey and results are being made publicly available to support transparent community dialogue.
Key Findings
● More than 185 individuals participated, many currently using shelters or sleeping outdoors.
● Responses reflected a range of views, with accessibility, transportation, safety, and weather-related exposure emerging as the most frequently cited concerns.
● Strong support emerged for integrated services such as housing navigation, employment support, mental health services, and access to basic amenities including bathrooms, showers, laundry, and storage within a shelter setting.
United Way Central Alberta is not advocating for or against the Project Nexus proposal. The organization’s role was to ensure broad lived-experience input was part of the public conversation.
Indigenous Representation and Data Respect
Approximately 40% of respondents identified as First Nations, Métis, Inuit, or Indigenous.
This survey was not designed only for Indigenous responders, however we honour that they trusted the collective of United Way volunteers to share their knowledge and perspectives in this way. Their voices are included respectfully to help inform community conversations about services that directly affect them. Indigenous peoples are disproportionately affected by homelessness across Canada, making thoughtful and respectful engagement especially important when communities consider solutions. Alignment with United Way’s Community Impact Work United Way Central Alberta’s Community Impact Strategy emphasizes community-informed solutions, reducing barriers for vulnerable populations, and supporting collaborative approaches to complex social challenges. Facilitating lived-experience input aligns with that commitment.
The Cause: Nothing About Us, Without Us
The 10 person Collective of United Way volunteers was created to engage Red Deerians with precarious housing or no housing in this February’s City of Red Deer’s Zoning Public Engagement process. The Collective’s project was created and implemented by its members, independent of agencies, who are deeply connected to Red Deer and include social workers, community developers, people with experience working with and for Red Deerians without housing, community-based researchers, and people with lived experience of homelessness, sex work, drug use and living in poverty.
The full online version of the survey can be found here.
Please note – 2 graphs are missing their scale in the online version. For the question “How would you rate the length of this walk as part of your regular routine?” 1 is ‘most UNcomfortable’ to 10 ‘most comfortable’ For the question “Would you consider accessing this location in extreme weather?” 1 is ‘unlikely’ and 10 is ‘likely’.
Media Contact: Chelsea O’Donoghue CEO, United Way Central Alberta 403-347-0513 chelseaodonoghue@caunitedway.ca

Unit 100, 4828 53 Street
Red Deer, Alberta T4N 2E8
phone: 1-403-343-3900
email: info@caunitedway.ca
Charitable BN: 11927 8364 RR0001