The Red Deer-based shopping center shared the exciting news with UWCA staff on Monday, January 29, 2024. This alliance follows Bower Place’s successful collaboration with the Aspire Special Needs Resource Centre in 2023, where an impressive $31,243.15 was raised to support the commendable efforts in assisting children with special needs, their families, and surrounding communities.

“We are thrilled for the opportunity to amplify the needs of Central Albertans through this incredible partnership with Bower Place!” said Chelsea O’Donoghue, CEO of United Way Central Alberta. “United Way Central Alberta is committed to creating communities where families and individuals have the resources, opportunities, and supports they need to thrive, and we are incredibly excited to join forces with Bower Place in building brighter futures for all.”

For nearly 60 years, United Way Central Alberta (UWCA) has been dedicated to fostering thriving communities in Central Alberta by actively listening to local voices, collaborating with citizens, agencies, and businesses, and strategically investing donor dollars into impactful programs. UWCA’s current focus areas of ensuring access to Basic Needs, increasing availability of Mental Health services, and fostering Brighter Futures reflect its commitment to adapting and meeting the evolving needs of Central Albertans through strong community partnerships.

Ben Windsor, Marketing Manager at Bower Place, expressed his enthusiasm about the partnership, stating, “We are thrilled to welcome United Way Central Alberta as our 2024 Charity of Choice. Their commitment to strengthening vital connections within our communities resonates deeply with our core values at Bower Place. The shared focus on improving outcomes for families and children creates a powerful synergy that we believe will have a profound and positive impact on the well-being of Central Albertans.”

United Way’s mission of “strengthening vital connections that support people in need across our communities” closely aligns with Bower Place’s dedication to enhancing the quality of life for individuals and families in the region. This collaboration between Bower Place and United Way Central Alberta is poised to be a beacon of hope, demonstrating the transformative potential when businesses and charities unite for a common cause.